The Business of Design

Balancing Creativity and Profitability
Product Number: WEB122609
Released: 02 Oct, 2013
Business Term: OBOU Purchase
ISBN: #9781616891275
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Description

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.

Author(s): Keith Granet
Original Publish Date: 02 Oct, 2013

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