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Description
'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?' This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over.
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Professional reviews
"An acclaimed brilliant, funny and provocative exploration of instant persuasion, based on research with con-men, psychopaths, advertisers and many more. ‘Hugely entertaining and extremely thought-provoking’ RICHARD WISEMAN, author of Quirkology ‘Brilliant… Kevin Dutton is simply a genius. I now tell his stories as if they were my own.’ ANDY MCNAB"
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