The Four

The Hidden DNA of Amazon, Apple, Facebook and Google
eAudio - unabridged
Product Number: OB5162
Released: 03 Jan, 2018
Business Term: OBOU Purchase
ISBN: #9781473542112
Narrator(s): Jonathan Todd Ross
Publisher: Transworld
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Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross.For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compaðnies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalðlenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Author(s): Scott Galloway
Original Publish Date: 03 Jan, 2018

All Formats/Editions

Author(s): Scott Galloway
Product Number WEB232257
Released: 05 Oct, 2017
Business Term: OBOU 2 Years or 36 Circs
Publisher: Transworld Digital
ISBN: #9781473542105

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