Seeing What's Next

Using the Theories of Innovation to Predict Industry Change
eAudio - unabridged
(11.48 hours)
Product Number: OB11372
Released: 18 Nov, 2004
Business Term: OBOU Purchase
ISBN: #9781449889296
Narrator(s): Joel Leffert
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Description

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present this groundbreaking guide for predicting outcomes in the evolution of any industry.

Author(s): Clayton Christensen
Original Publish Date: 18 Nov, 2004

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