"'[Coe] is a walking, not to mention running, testament to self-belief.' THE GUARDIAN 'Leaders aren't born, says Coe Jr, they're shaped by their environment, role models, ambition, discipline, teamwork. If it sounds like the spiel you get at management training seminars, it is. Coe is a multimillionaire, and this is a guide to winning in business too, but interspersed among the jargon about mission statements and minimalising the variables you do catch glimpses of that crucial bond between father and son. This is the story of a 99% successful career, not a personal life. There's nothing here about his divorce, his children or what he does when he isn't working. That's why I like it.' SUE ARNOLD, THE GUARDIAN"