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Shoemaker

Large Print
(360 Pages)
Product Number: LP5227
Released: 01 May, 2021
Business Term: Purchase
ISBN: #9781004041015
Publisher: W F Howes
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Description

The remarkable story of how Joe Foster developed Reebok into one of the world's most famous sports brands, having started from a small factory in Bolton. Since the late 19th century, the Foster family had been hand-making running shoes. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born. From this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze.

Author(s): Joe Foster
Original Publish Date: 01 May, 2021

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